Staggering Enthusiasm for New Norsk Lithium® Products at ICAST 2024 Creates Huge Demand For More Information – Here’s the Intel!
ICAST 2024 was a truly electric show for Norsk Lithium® in Orlando, July 16 – 19. Dealers, wholesalers, distributors, media, pro anglers, guides and charter captains were all in consensus – the new Norsk Lithium battery designs showcased angler-friendly features that could only have been conceived by anglers themselves. The Norsk Lithium team has decades of experience fighting power issues on the water and in real-world situations; the only kind of knowledge that could have given birth to such a spot-on, problem-solving product line. As such, the company heard a lot of positivity about the paradigm-changing battery designs poised to make fishing easier, better, and more powerful for all anglers.
“It was an awesome ICAST,” says Norsk VP of Strategy & Development, James Holst.
“The new product releases—the batteries, the DC to DC chargers, improved features and functionality, were all incredibly well-received and the excitement was palpable.”
Now, one of the most common questions the company is receiving is: ‘Where can we get additional product information and when will everything be available?’
The answer to the first part couldn’t be easier. Simply visit www.norsklithium.com and you will experience the most advanced battery lineup yet!
With regards to the second part of the question, the ground-breaking Norsk Lithium products will be available 4th quarter (fall), but consumers can sign up to ‘The Waitlist’ to receive product updates with additional information, including availability updates. Simply choose the product of interest, click “Waitlist” and enter your e-mail. It’s that easy!
If you join the Waitlist, the moment the products become available, you will receive an e-mail directing you to the purchase process to be one of the first boaters or anglers to benefit from Norsk’s new, problem-solving battery and charger designs.
“From our Deep Sleep technology, Emergency Start Reserve, dual voltage options for trolling motor and forward-facing sonar off one battery, and a host of other features, including the 10 year + 2 year warranty, took a lot of people by surprise at ICAST,” adds Holst.
“People thought they knew everything they needed to know about what a lithium battery was capable of and I think we totally reset expectations. As our saying goes ‘you don’t know lithium, until you know Norsk Lithium!”
NEW NORSK LITHIUM TECHNOLOGIES RE-CAP
Re-capping the company’s new technologies, Holst reiterates that the response couldn’t have been better at ICAST 2024 as the company demonstrated an entirely new paradigm of design-by-anglers-for-anglers features to combat age-old power issues unaddressed by other lithium battery companies.
For example, Norsk’s solution to batteries discharging in storage, at the dock, or in the garage: Deep Sleep™ technology.
True: One of the most maddening, frustrating and time-consuming problems any boat owner can ever be forced to deal with is having to track down a passive or phantom draw that slowly and painfully sucks the energy out of boat batteries when the boat is in storage or simply off-the-water.
Sometimes these low amp draws point back to faulty wiring that needs to be painstakingly tracked down and rewired. At other times, the source of the problem is the boat owner themselves. Ever accidentally left a radio or light on in your boat? Or perhaps you’ve forgotten to turn off all the master power switches? Yeah, we’ve done that more times than we care to admit and our oversight typically resulted in a boatload of dead batteries which is why we knew we needed to come up with a fix that would address the problem and provide an “easy button” solution.
“So we came up with the Deep Sleep concept, where we can use the BMS that sits on top of the battery to make it really easy for users to shut down every battery or selected groups of batteries in their boat through the Guardian™ app with the simple touch of a button,” says Holst.
“Press the button in the app, and selected batteries go into Deep Sleep, stopping current from hitting the battery terminals. This also makes sure that if your boat has any parasitic voltage draws that your batteries aren’t going to drain when docked, in the parking lot, or long-term storage,” offers Holst.
Holst elaborates: “And instead of having to crawl through your compartments and flip switches—we typically remember the master switches immediately after the cover is safely and securely on the boat—you can stand by the side of your boat looking like the smartest guy at the launch, hit one button in the Guardian App, and presto, all the batteries disconnect power to the terminals in an instant. Same thing for waking them back up when you’re ready to hit the water. Just open the Norsk Guardian™ app and tap a button. That’s just another example of how we’ve made our new batteries more efficient and user-friendly.”
But what if you forget your phone or want to do it manually?
Norsk Lithium has gone yet another step further by building in a Power Management Button right into the top of each battery.
“You’ve got a built-in State of Charge (SOC) battery meter built into the top of the battery case. You’re going to get a SOC read-out with a quick push of the battery management button which provides a quick visual check of the battery’s status without the need for the App on your phone. That same battery management button will also give you the opportunity to wake up the battery from Deep Sleep. A simple tap of the button and your battery wakes from Deep Sleep and you’re ready to roll.
But our commitment to innovation doesn’t end with Deep Sleep. For example, most experienced anglers carry a jump pack in the boat to ensure they can start their big motor if needed. Get this: Norsk has eliminated the need for this with their new product design.
“Instead of anglers having to dig out a jump pack that all too often gets left at home, to eliminate the chance that the starting battery can be so deeply discharged that there’s not enough juice left to start the outboard, we built in an Emergency Start Reserve (ESR) right into our new line of starting batteries. 25% of the battery’s capacity is set aside, almost like an internal starting pack that you’ll never forget on the kitchen counter, so the angler can avoid ever being caught on the water or at the landing with a dead starting battery ever again! To access the Emergency Start Reserve you have the option to do so in the Norsk Guardian™ App or by pressing and holding the Battery Management button for 5 seconds. With the touch of a button you go from being dead on the water to running across the lake with the wind in your hair! With our new batteries, an angler will never get caught by surprise on the water with a dead starting battery.”
Norsk Lithium Exclusive – Dual Voltage Batteries
How about a 36V 60Ah Deep Cycle battery for your trolling motor with… what’s that? A second set of terminals? Yup. Norsk Lithium is introducing the first dual voltage battery to the marine marketplace in response to the overwhelming consumer demand for batteries that can power their sonar modules at higher voltages. Remember, the operating voltage range of a sonar module, regardless of brand, is in excess of 30V, so feeding these power-hungry devices 28V, instead of the standard 12V, allows them to run more efficiently, offer longer runtimes when compared to a 12V battery due to the lower amp draw, and many feel better overall performance of their sonar system as a whole. Now, in most scenarios users chasing higher voltage solutions are forced to implement complicated wiring, additional power shut off switches, and external voltage regulators to provide higher voltage power. You won’t find any of that run-around over here. With Norsk Lithium’s Dual Voltage 36V 60Ah Deep Cycle, providing 28V of clean, consistent, regulated power is as simple as attaching the red wire from your sonar module to the positive 28V terminal and the black wire from the sonar wire to the negative 28V terminal and you’re ready to hit the water. All the power regulation, power management, and fancy wiring is handled INSIDE the battery.
Did we mention we like to use our engineering prowess to solve problems and make things easier for anglers?
“Our mission is to make ownership of Norsk Lithium batteries enjoyable through increased efficiency and their ability to solve problems for you. We’re continually asking ourselves how our batteries can do more than provide power. We want to make boating better, easier, more user-friendly and you can see that in everything we’re doing right now with the new line of marine batteries” reiterates Holst.
Holst concludes: “What’s really exciting is not only this new line of products and unprecedented design and technologies, but our forward-looking engineering, which promises to stay ahead of the cutting edge as we move forward into the ever-changing landscape of fishing in today’s world.”
At the end of the day, when you compare Norsk Lithium’s laundry list of new, high-tech features, it’s painfully clear. Norsk is at the head of the pack when it comes to competition in the marine lithium battery space. If you’re not using green, you’re not using the be-all, end-all.
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